Product placement on Joey

For the past two weeks, we've seen characters on Joey with take-out from In-N-Out, a burger chain on the west coast. I guess it makes sense that Joey, who is known for loving to eat, would go for one of the best burger chains after moving to the west coast.

Still, I wonder how much In-N-Out paid for such a product placement... or if someone on the show just really likes In-N-Out.